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Array ( [results] => Array ( [0] => Array ( [ArticleID] => 343952 [Title] => Sara Lee: Transforming to succeed at all times [Summary] => Whenever the brand Eskinol is mentioned, many Filipinos will most likely refer to Vilma Santos. A successful communication campaign and close partnership with a popular and credible endorser will usually linger in our memories even after many decades. Many marketers regard such a phenomenon a blessing, on the other end, others will argue that such is a disadvantage. For Sara Lee, the owner of Eskinol facial care lines, the close association to its past endorser is both an advantage and a challenge for the brand.
[DatePublished] => 2006-06-26 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1459199 [AuthorName] => Leo Obias, President, Sara Lee Philippines [SectionName] => Business As Usual [SectionUrl] => business-as-usual [URL] => ) ) )
CHAMPION AND WONDERBRA
Array ( [results] => Array ( [0] => Array ( [ArticleID] => 343952 [Title] => Sara Lee: Transforming to succeed at all times [Summary] => Whenever the brand Eskinol is mentioned, many Filipinos will most likely refer to Vilma Santos. A successful communication campaign and close partnership with a popular and credible endorser will usually linger in our memories even after many decades. Many marketers regard such a phenomenon a blessing, on the other end, others will argue that such is a disadvantage. For Sara Lee, the owner of Eskinol facial care lines, the close association to its past endorser is both an advantage and a challenge for the brand.
[DatePublished] => 2006-06-26 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1459199 [AuthorName] => Leo Obias, President, Sara Lee Philippines [SectionName] => Business As Usual [SectionUrl] => business-as-usual [URL] => ) ) )
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By Leo Obias, President, Sara Lee Philippines | June 26, 2006 - 12:00am
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Lotto Nov 23, 2024
EZ2/LVM - 7 25
SUERTRES - 0 8 2
6D Lotto - 2 3 1 5 7 1
6/42 - 18 2 40 42 26 14
P13,275,319.00
Grand Lotto - 4 17 26 9 41 7
P29,700,000.00
Forex
February 12, 2018
- 12:00 am
- 12:00 am
1$ : P51.66