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                    [Title] => The Asian challenge
                    [Summary] => For Aaron Lau, chairman and chief executive officer  for Asia of DDB Worldwide Communications Group, Inc., the Philippines holds a particular fascination. 


"The local agency’s 360 (degrees) integrated approach around a brand idea is a model for Asia. Here, our operation is not just focused on the line business but on other businesses around the core idea as well,  which allow us to deliver more value to our clients," said Lau. "Our business is all about vision. We must have control over our deliverables. That is what makes the 360 approach successful."

                    [DatePublished] => 2004-08-16 00:00:00
                    [ColumnID] => 133272
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                    [AuthorID] => 1488513
                    [AuthorName] => Margaret Jao-Grey 
                    [SectionName] => Business As Usual
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BILL BERNBACH

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                    [Summary] => For Aaron Lau, chairman and chief executive officer  for Asia of DDB Worldwide Communications Group, Inc., the Philippines holds a particular fascination. 


"The local agency’s 360 (degrees) integrated approach around a brand idea is a model for Asia. Here, our operation is not just focused on the line business but on other businesses around the core idea as well,  which allow us to deliver more value to our clients," said Lau. "Our business is all about vision. We must have control over our deliverables. That is what makes the 360 approach successful."

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abtest

The Asian challenge

By Margaret Jao-Grey  | August 16, 2004 - 12:00am

For Aaron Lau, chairman and chief executive officer for Asia of DDB Worldwide Communications Group, Inc., the Philippines holds a particular fascination. "The local agency’s 360 (degrees) integrated...

Business As Usual