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What makes your airline different from all the rest? I once asked Lydia Castillo, PR lady of Cathay Pacific Airways, in the Seventies.


"When you take other airlines, it’s like you’re riding a Beetle or a Ford Escort. But when you choose Cathay, you ride sleekly to your destination in a Rolls Royce."


Fast forward to 2002. I ask the same question to Cathay’s assistant marketing manager Bettina Palpal-latoc.


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                    [ArticleID] => 154184
                    [Title] => Peninsula chef for a day
                    [Summary] => Now this is what you call karma. 


                    [DatePublished] => 2002-03-17 00:00:00
                    [ColumnID] => 134643
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BETTINA PALPAL

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What makes your airline different from all the rest? I once asked Lydia Castillo, PR lady of Cathay Pacific Airways, in the Seventies.


"When you take other airlines, it’s like you’re riding a Beetle or a Ford Escort. But when you choose Cathay, you ride sleekly to your destination in a Rolls Royce."


Fast forward to 2002. I ask the same question to Cathay’s assistant marketing manager Bettina Palpal-latoc.


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                    [Summary] => Now this is what you call karma. 


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abtest

Now all it needs is a spa

By LIFE & STYLE By Millet M. Mananquil | March 24, 2002 - 12:00am

What makes your airline different from all the rest? I once asked Lydia Castillo, PR lady of Cathay Pacific Airways, in the Seventies. "When you take other airlines, it’s like you’re riding a Beetle...

Travel and Tourism

Peninsula chef for a day

By LIFE & STYLE By Millet M. Mananquil | March 17, 2002 - 12:00am

Now this is what you call karma.

Travel and Tourism