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A common language unifies a nation and is an important element in shaping national identity. Promoting the widespread use of Filipino as a national language, however, continues to be a major challenge in an archipelago where dozens of dialects are spoken.

                    [DatePublished] => 2014-08-22 00:00:00
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                    [Title] => The marketing of Samsung
                    [Summary] => Sang Youl Eom, president and chief executive officer of Samsung Electronics Phils. Corp. has been with the Samsung organization since 1982. His Philippine assignment in January 2002 follows earlier postings in Pakistan and Vietnam.


While the Samsung brand was introduced in the Philippines as early as 1987, the last four years saw a dip in brand awareness in the domestic market as the local operation focused on internal strengthening and reorganization following the Asian financial crisis.


                    [DatePublished] => 2002-08-12 00:00:00
                    [ColumnID] => 133272
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                    [AuthorID] => 1212707
                    [AuthorName] => Carla Paras-Sison
                    [SectionName] => Business As Usual
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BECAUSE ENGLISH

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                    [Title] => EDITORIAL - Linggo ng Wika
                    [Summary] => 
A common language unifies a nation and is an important element in shaping national identity. Promoting the widespread use of Filipino as a national language, however, continues to be a major challenge in an archipelago where dozens of dialects are spoken.

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                    [Title] => The marketing of Samsung
                    [Summary] => Sang Youl Eom, president and chief executive officer of Samsung Electronics Phils. Corp. has been with the Samsung organization since 1982. His Philippine assignment in January 2002 follows earlier postings in Pakistan and Vietnam.


While the Samsung brand was introduced in the Philippines as early as 1987, the last four years saw a dip in brand awareness in the domestic market as the local operation focused on internal strengthening and reorganization following the Asian financial crisis.


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abtest

EDITORIAL - Linggo ng Wika

August 22, 2014 - 12:00am

A common language unifies a nation and is an important element in shaping national identity. Promoting the widespread use of Filipino as a national language, however, continues to be a major challenge in an archipelago...

Opinion

The marketing of Samsung

By Carla Paras-Sison | August 12, 2002 - 12:00am

Sang Youl Eom, president and chief executive officer of Samsung Electronics Phils. Corp. has been with the Samsung organization since 1982. His Philippine assignment in January 2002 follows earlier postings in Pakistan...

Business As Usual