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                    [Title] => From tobacco leaves to tinsel
                    [Summary] => What would Christmas be like without the people who create the festive atmosphere that complements the gaiety in our hearts?


 Now, I am all for not losing sight of the true meaning of Christmas, but we are human beings who are swayed by our moods, human beings who respond to feel-good stimuli –  a well-lit Christmas tree, a luminous parol swaying in the chilly December wind, or a heart-tugging Christmas carol sang by a children’s choir. What would Christmas be like without them?


                    [DatePublished] => 2005-12-08 00:00:00
                    [ColumnID] => 135221
                    [Focus] => 0
                    [AuthorID] => 1391760
                    [AuthorName] => Joanne Rae M. Ramirez
                    [SectionName] => Newsmakers
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                    [ArticleID] => 248617
                    [Title] => Indigenously profitable
                    [Summary] => Morada Handicraft is old enough to have the second generation help out in the business. The founder, Edgardo Morada, continues to run the factory at barangay Isidro, Lipa City, Batangas while son, Ranel Morada, handles the marketing office/showroom in Makati. 


"We started out as a maker of picture frames and boxes. Some years, we sold more picture frames, and some years, we sold more boxes. What set us apart was our use of indigenous raw materials, particularly sugar cane stalks and flowers and tobacco leaves," said the younger Morada.


                    [DatePublished] => 2004-05-03 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1488513
                    [AuthorName] => Margaret Jao-Grey 
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
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ASSOCIATED MERCHANDISING CORP

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                    [Title] => From tobacco leaves to tinsel
                    [Summary] => What would Christmas be like without the people who create the festive atmosphere that complements the gaiety in our hearts?


 Now, I am all for not losing sight of the true meaning of Christmas, but we are human beings who are swayed by our moods, human beings who respond to feel-good stimuli –  a well-lit Christmas tree, a luminous parol swaying in the chilly December wind, or a heart-tugging Christmas carol sang by a children’s choir. What would Christmas be like without them?


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                    [ArticleID] => 248617
                    [Title] => Indigenously profitable
                    [Summary] => Morada Handicraft is old enough to have the second generation help out in the business. The founder, Edgardo Morada, continues to run the factory at barangay Isidro, Lipa City, Batangas while son, Ranel Morada, handles the marketing office/showroom in Makati. 


"We started out as a maker of picture frames and boxes. Some years, we sold more picture frames, and some years, we sold more boxes. What set us apart was our use of indigenous raw materials, particularly sugar cane stalks and flowers and tobacco leaves," said the younger Morada.


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From tobacco leaves to tinsel

By Joanne Rae M. Ramirez | December 8, 2005 - 12:00am

What would Christmas be like without the people who create the festive atmosphere that complements the gaiety in our hearts? Now, I am all for not losing sight of the true meaning of Christmas, but we are human...

Newsmakers

Indigenously profitable

By Margaret Jao-Grey  | May 3, 2004 - 12:00am

Morada Handicraft is old enough to have the second generation help out in the business. The founder, Edgardo Morada, continues to run the factory at barangay Isidro, Lipa City, Batangas while son, Ranel Morada, handles...

Business As Usual