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                    [Title] => The orange hand print & other direct marketing tales
                    [Summary] => 
During a brainstorming session, Impiric creative director Herb Skelton painted his left hand orange, ING Life’s corporate color,  and placed it on a sheet of paper in front of him. "We were looking at something with an exclamation point to it,’ he said.


Skelton got what he was looking for.


                    [DatePublished] => 2001-10-29 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1488513
                    [AuthorName] => Margaret Jao-Grey 
                    [SectionName] => Business As Usual
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ARJAN BOL

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                    [ArticleID] => 138332
                    [Title] => The orange hand print & other direct marketing tales
                    [Summary] => 
During a brainstorming session, Impiric creative director Herb Skelton painted his left hand orange, ING Life’s corporate color,  and placed it on a sheet of paper in front of him. "We were looking at something with an exclamation point to it,’ he said.


Skelton got what he was looking for.


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                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1488513
                    [AuthorName] => Margaret Jao-Grey 
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The orange hand print & other direct marketing tales

By Margaret Jao-Grey  | October 29, 2001 - 12:00am

During a brainstorming session, Impiric creative director Herb Skelton painted his left hand orange, ING Life’s corporate color, and placed it on a sheet of paper in front of him. "We were looking at...

Business As Usual