Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 154323
                    [Title] => The not so baffling Chinese
                    [Summary] => Ming-Jer Chen knows what he’s writing about. He is founder-director of The Wharton School’s Global Chinese Business Initiative and he is, well, an ethnic Chinese.


Chen’s book reads like a fast-paced MTV in print, peppered with a lot of stories about the experiences of multinational companies in China. 


There’s The Coca-Cola Co., which decided to initially  push Sprite instead of its anchor brand (which the Chinese thought tasted too much like herbal medicine). The Chinese liked to mix Sprite with beer or red wine. 


                    [DatePublished] => 2002-03-18 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
                )

        )

)

ALTHOUGH LUCIO TAN

Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 154323
                    [Title] => The not so baffling Chinese
                    [Summary] => Ming-Jer Chen knows what he’s writing about. He is founder-director of The Wharton School’s Global Chinese Business Initiative and he is, well, an ethnic Chinese.


Chen’s book reads like a fast-paced MTV in print, peppered with a lot of stories about the experiences of multinational companies in China. 


There’s The Coca-Cola Co., which decided to initially  push Sprite instead of its anchor brand (which the Chinese thought tasted too much like herbal medicine). The Chinese liked to mix Sprite with beer or red wine. 


                    [DatePublished] => 2002-03-18 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
                )

        )

)

abtest

The not so baffling Chinese

March 18, 2002 - 12:00am

Ming-Jer Chen knows what he’s writing about. He is founder-director of The Wharton School’s Global Chinese Business Initiative and he is, well, an ethnic Chinese. Chen’s book reads like a fast-paced...

Business As Usual