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                    [ArticleID] => 245896
                    [Title] => Marketing below the line
                    [Summary] => In the span of four  years, Multimedia Exponents had moved from a P5,000 a month rented apartment behind the Social Security System to an eight-storey building in Makati which it owns. The below-the-line marketing company has been Makati-based for the past three years. 


"With the economic slowdown in the last six years, the cost of above-the-line marketing such as advertising has become extremely expensive. Below-the line or BTL marketing has become more popular,"  said vice-president for finance Arman Malabanan. 


                    [DatePublished] => 2004-04-12 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1721099
                    [AuthorName] => Rose G. De La Cruz
                    [SectionName] => Business As Usual
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ADETTE GUEVARRA

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                    [Title] => Marketing below the line
                    [Summary] => In the span of four  years, Multimedia Exponents had moved from a P5,000 a month rented apartment behind the Social Security System to an eight-storey building in Makati which it owns. The below-the-line marketing company has been Makati-based for the past three years. 


"With the economic slowdown in the last six years, the cost of above-the-line marketing such as advertising has become extremely expensive. Below-the line or BTL marketing has become more popular,"  said vice-president for finance Arman Malabanan. 


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abtest

Marketing below the line

By Rose G. De La Cruz | April 12, 2004 - 12:00am

In the span of four years, Multimedia Exponents had moved from a P5,000 a month rented apartment behind the Social Security System to an eight-storey building in Makati which it owns. The below-the-line marketing...

Business As Usual