MANILA, Philippines -The PBA opened its 38th season with exceptional ratings Sunday. According to Nielsen Media Research NUTAM, the opening game between Barangay Ginebra San Miguel and Global Port Batang Pier had an average rating of 2.7 percent or over 1.1 million viewers, representing an increase of 31 percent in viewership compared to last year’s opening day game.
Smart Araneta Coliseum was also packed to the rafters with 18,901 spectators.
The PBA is aired primetime over on AKTV on IBC 13 and produced by Sports5, the sports arm of TV5. This is the second year of the partnership between the PBA and TV5.