Cignal TV partners with CHiNOY TV

MANILA, Philippines — Cignal TV and CHiNOY TV have announced an exciting new partnership that brings the celebrated show, “Chinese By Blood, Filipino By Heart,” to a wider audience on Cignal TV’s One News channel.

The 30-minute program highlights the stories of successful Filipino-Chinese and their cultural heritage.

It will now be available to Cignal TV subscribers every Sunday at 8 p.m. on Channel 8 (SD) and Channel 250 (HD), with replays on Saturdays at 8:30 p.m.

Carissa Guilas, head of channels management and programming at Cignal TV, expressed enthusiasm for the collaboration.

“We are happy to partner with CHiNOY TV because this enables us to continue delivering high-quality content to our audience,” Guilas said. “This partnership is aligned with our commitment to bring our subscribers a diverse and enriching viewing experience.”

Henry Tan, chairman of CHiNOY TV, shared similar sentiments, noting that this partnership will greatly expand its reach.

“We are excited to join forces with Cignal TV. This partnership will allow us to reach a much wider audience and share our stories with more Filipino viewers,” Tan stated.

“Chinese By Blood, Filipino By Heart” celebrates the unique blend of Filipino and Chinese cultures, providing insight into the lives and successes of Chinoys in the Philippines. By featuring personal stories, the show fosters understanding and appreciation of both cultures, making it a meaningful addition to Cignal TV’s diverse programming.

Cignal TV, the leading pay television provider in the Philippines, has been a significant source of news content since its launch in 2009. With a diverse array of channels encompassing news, sports and entertainment, it reaches millions of viewers and consistently delivers local and international programming across various platforms.

Similarly, CHiNOY TV has dedicated itself to highlighting the stories and culture of the Filipino-Chinese community since 2010, establishing itself as a trusted source for news, cultural insights and updates about Chinoys, celebrating their identity as “Chinese by blood, Filipino by heart.”

Together, these platforms enrich the media landscape in the Philippines, providing valuable content that resonates with diverse audiences.