A New GM Kicks Into High Gear at Product and Technology Event

MANILA, Philippines - A revitalized General Motors reintroduced itself recently with an array of all-new cars, crossovers and trucks debuting now through 2011. GM also made a historic announcement: When the Chevrolet Volt extended-range electric vehicle rolls off the assembly line late next year, it will be the first mass-production automobile to achieve triple-digit fuel economy, with an expected 230 mpg in the city, or 25 kilowatt hours per 100 miles.

GM President and CEO Fritz Henderson also confirmed that Cadillac is developing an entry luxury sport sedan to capitalize on the growing market for smaller luxury sedans in the U.S. and globally. The rear- and optional all-wheel drive sedan will compete in the segment below the CTS, delivering outstanding performance and driving dynamics.

At GM’s Design Center and Milford Proving Ground, GM previewed six all-new 2010 vehicles and a glimpse of what is being introduced through the end of 2011:

Chevrolet alone is introducing 10 new models, including the 2011 Chevrolet Volt.

Buick and GMC are adding 10 new entries, including a Buick plug-in hybrid compact crossover in 2011.

Henderson also announced that as part of GM’s commitment to get closer to consumers, GM will use its FastLane blog to gather product research from both fans and critics. One pilot initiative, “The Lab,” will involve GM’s Advanced Design studio and allow users openly talk with designers about ideas and consumer-friendly technologies that were previously shared only in unbranded clinics.

In addition, Henderson said he and other executives plan to talk with consumers in other Web-based and in-person formats in the coming months. On Monday, the new GM executive committee, led by Henderson, showed off products and technologies to about 75 consumers at the GM Technical Center and the Milford Proving Ground.

“The key to restarting this company lies with GM’s customers, cars and culture,” Henderson said. “With four focused brands, we are committed to exceeding our current customers’ expectations and giving consumers plenty of reasons to choose a Chevy, Buick, GMC or Cadillac car or truck.”