MANILA, Philippines – Primer Group of Companies recently donated P1 million to SM Cares to aid its rehabilitation efforts in Yolanda-affected areas in the Visayas region.
Through its advocacy arm Center for Outdoor Recreation and Expedition (CORE), Primer Group was able to provide assistance to SM Cares, a division of SM Foundation Inc. which handles the corporate social responsibility programs of SM Prime Holdings Inc.
Five new houses will be built in the name of Primer Group’s brands Stellar, R.O.X., Res|Toe|Run, The Travel Club and Bratpack. The P1 million donation to SM Cares is part of its P100 million allotment for various assistance to the affected communities. SM aims to build at least 1,000 houses for selected beneficiaries.