Here comes ‘Mega Lolly’

For its 60th anniversary celebration, well-loved lollipop brand Chupa Chups recently hosted a 1950s-themed party at Bonifacio High Street in Taguig City with fun games and lots of lollipops, even giant ones! Who doesn’t love Chupa Chups? It’s the lollipop I grew up with!

Chupa Chups is a brand of Perfetti Van Melle (PVM), one of the world’s largest manufacturers and distributors of confectionery.  Other PVM brands include Mentos, Fruittella, Smint, Look-O-Look and AirHeads.

Chupa Chups brand manager Denise Opulencia.

Brand manager Denise Opulencia said the party and the giant lollipop installation, which was revealed during the event, was the highlight of the lollipop brand’s 60th anniversary celebration in the country. 

PVM managing director Gerard Orriols, marketing and trade marketing director Ira de Vera and Shopee PH head of business intelligence Martin Yu graced the event. GMA Artist Center stars Ayeesha Cervantes, Addy Raj, Andre Lagdameo and Lindsay Johnston were also present for the celebration.

Perfetti Van Melle (PVM) managing director Gerard Orriols.

It was announced during the event that for the first time in Southeast Asia, the Chupa Chups Super Mega Lolly — a giant lollipop that has 40 regular-sized, assorted-flavored lollipops inside it — will be available exclusively on Shopee. The Super Mega Lolly is the brand’s biggest product offering to date. 

Opulencia said, “In line with the brand’s 60th birthday, we wanted to do something really big. So, to kick off the new global positioning of Forever Fun in the Philippines, the Chupa Chups Super Mega Lolly is definitely perfect for the job.”

PVM marketing and trade marketing director Ira de Vera.

PVM trade marketing manager and digital lead Eugen Soriano said, “For the launch of Super Mega Lolly, we decided to partner with Shopee because we share the same vision of constantly innovating and being where our consumers are. In today’s modern world, there’s no other way but to go digital.”

Merry Christmas to everyone!

(Follow me on Instagram @pepperteehankee.)