Public schools to receive Ang Alamat ng Matibay

MANILA, Philippines - As part of its continuing effort to help nourish generations of Filipino families to good health, Bear Brand powdered milk drink has added a new dimension to its “TIBAY” campaign with the launch of its 1st children’s book, Ang Alamat ng Matibay, which highlights the importance of tibay ng kalooban (inner strength).

A simple and beautifully illustrated story that teaches children how inner strength can help them overcome obstacles in order to achieve their goals, Ang Alamat ng Matibay revolves around the kind and loving Mina, a child beset with fears.  When her teddy bear, which she regards as her best friend was stolen, the ever respectful Mina goes on a search mission in an enchanted world where she was forced to conquer all her fears and thus develop inner strength. As she embarks on her adventure, she not only finds her lost best friend, she also develops a friendship with the toy thief Anino.

This is part of Bear Brand’s long-running Tibay campaign, which espouses Tibay ng Katawan, Kalooban at Isipan (strength of body, heart and mind).  

“Today’s parents regard inner strength as an important factor to help their kids succeed in life.  But honing inner strength among children must start when they are still young in order to prepare them for the challenges that life brings,” explained Willy de Ocampo, Nestlé Philippines team leader for Bear Brand.

Bear Brand, in partnership with The Storytelling Project, Klasrum ng Pag-asa, Art Attack, and National Bookstore will donate 10,000 copies of the book to select public schools and partner organizations.