Electrolux Design Lab seeks idea for creating healthy homes

MANILA, Philippines - Electrolux Design Lab, a popular annual global design competition, addresses the issues of health and sustainability this year. On its 12th year, under the theme Creating Healthy Homes, the prestigious competition continues its purpose — to inspire budding design students to conceptualize innovative ideas that will change the world.

Electrolux, a global leader in household appliances, invites design students around the globe to submit innovative ideas for the future household for a chance to win € 5,000 and a six-month paid internship in Electrolux. This year’s theme, Creating Healthy Homes, aims to discover creative and sustainable designs that will help people today enjoy a healthy well-being and live in pleasant environments in the future.

“Electrolux believes in the creativity of the young Filipino minds. Filipinos are capable of competing globally and are equipped with outstanding skills and the drive to be recognized by the whole world,” explains Andrea Pionilla, Marketing Manager, Electrolux Philippines. “Design Lab is also Electrolux’s way of fostering technological innovation in the country. This year, we look forward to receiving creative new ideas that will help promote healthy and sustainable lifestyles to millions of people around the world,” adds Pionilla.

The competition seeks ideas for products, accessories, consumables and services for three home appliance categories: Food Preparation, Fabric Care and Air Purification. To join, participants should submit the following: (1) a brief of their concept; (2) a visual sketch illustrating their concept; and (3) a description of the consumer benefits. The competition opens on March 1, 2014 and the deadline of submission is on April 6, 2014. To know more about the competition, visit www.electroluxdesignlab.com

The best entries will be published on the Design Lab website and promoted in social networking sites. This will offer the students an opportunity to be acknowledged by a global audience. The competition will be conducted in stages to encourage engagement between the students and Electrolux.

Electrolux Design Lab gives young, talented designers a platform to showcase their work to the world. For many of the contestants, joining Design Lab led directly to jobs and business opportunities in the design field. Half of the previous years’ winners have continued to work for Electrolux after completing their internship.

The first place winner will receive a six-month paid internship at an Electrolux global design center and € 5,000 or approximately P300,000. Second place will win € 3,000 or around P180,000, and third place will be given € 2,000 or nearly P120,000. Lastly, the public favorite chosen by online voters will be awarded with € 1,000 or roughly P60,000.