McDonald's and RMHC champion reading in 100 public schools

MANILA, Philippines - Your McDonald’s Cheeseburger did count. As a result of the successful Cheeseburger Campaign, McDonald’s and its charity of choice, the Ronald McDonald House Charities (RMHC) have turned over 100 Bright Minds Read (BMR) toolkits to 100 public elementary schools in NCR — including Manila, San Juan, Pasig, Makati, Parañaque, Las Piñas, Malabon, Navotas, Muntinlupa, Pasay, and Quezon City.

The first ever McDonald’s Cheeseburger Campaign was an initiative to raise P1 million for RMHC and BMR. With every McDonald’s Cheeseburger purchased, P1 was automatically donated to RMHC for the benefit of its flagship program, BMR.

Bright Minds Read, a program in partnership with the Department of Education, provides reading toolkits to public schools all over the country to help students improve their reading skills. Each BMR toolkit consists of 33 storybooks, a teacher’s manual and student worksheets, teaching beginning reading, as well as improving comprehension and critical thinking skills, in an easy and engaging manner. Aside from the turn-over of toolkits, a BMR Training Program is also on-going for the teachers of the beneficiary schools, equipping them with additional necessary teaching skills that would benefit thousands of public school students. 

Rooted with both a mission and a promise to uplift the lives of Filipino children, McDonald’s and RMHC continue its fight against illiteracy by championing reading in 100 public schools in the region.