MANILA, Philippines - Intel Philippines together with partners Smart Communications and Worksaver Computer Center Inc., recently held the "Estudyantech" campaign, geared towards educating college students on utilizing the Internet and use of personal computers (PCs) to increase learning and productivity.
The campaign combines Intel’s computer innovation, Smart’s expertise in internet connectivity and Worksaver’s bundling services to achieve a shared vision of bridging the digital divide in the Philippines.
For three weeks, Intel took the campaign to four university areas around Manila giving students a chance to learn of the practical uses of technology, avail of affordable PC bundling packages, and gain access to digital information.
Schools involved in the Intel tour include Lyceum, Letran, Mapua, Manila High School, La Consolacion, Central Escolar University, San Beda, Holy Spirit, National Teachers College, Far Eastern University, University of the East, San Sebastian and Philippine School of Business Administration, among others.
Lloyd Manaloto, Head of Smart Data Services, said the telco collaborated with Intel for the Estudyantech campaign to provide Internet connectivity for its bundled offerings.
"Smart believes in Intel's goal of promoting digital literacy in the Philippines, and we feel that the best way to do this is to provide both the right technological devices like laptops and desktops from Intel as well as Internet connectivity from us, to give them access to a huge amount of digital information," Manaloto said.
Meanwhile, Carlo Subido, Business Development Manager of Intel Philippines, said Intel and its partners remain steadfast in its commitment to bring technology closer to the Filipino community, stressing the importance of information and communication technology (ICT) tools to successful learning and academic progress.
"The global thrust of Intel is now geared towards education. Estudyantech marked a great victory for Intel and our partners in our effort to demonstrate the importance of technology and PCs to learning and education," Subido said.