MANILA, Philippines - After almost a week, the Filipino palate is still craving for the taste of that crispy golden-skinned fried chicken. Apparently, Jollibee is not yet back on its track.
Last week, an apparent shortage of Jollibee’s popular ‘chickenjoy,’ has lead to massive customer complaints. The incident earned the hashtag #ChickenSad from the netizens who bombarded the microblogging sites.
Jollibee Foods vice president for marketing Harvey Ong said on Thursday that the situation was caused by a change in the system and schedule and not by shortage of supplies. According to reports, 72 of Jollibee stores were forced to shut down, and the company is losing millions of pesos a day.
How long would it take for #Chickensad era to last? Well,I guess we have to wait for the eggs to hatch first and... http://t.co/41TzgwJBkS
— Herald Nissi Bermejo (@DjJacobBoom919) August 13, 2014 Wala pa din hanggang ngayon. Bawal pa delivery :( #chickensad
— Ky. (@TinyKylie_) August 13, 2014 Jollibee Katipunan, when are you opening?? #chickensad
— Karl Villapaz (@kvillapaz) August 13, 2014 Tried to order chicken earlier. Half the menu was out they said. I told them #ChickenSad . They laughed at me.
— Pearl De Guzman (@pearldeguz) August 13, 2014 Does this mean matatagalan pa talaga bago ko ulit matikman yung spicy Chicken Joy? :'( #ChickenSad http://t.co/HhB6F96Idi
— Robi (@Strobeerry) August 13, 2014
Meanwhile, Manila Mayor Joseph Estrada responded to the issue that the truck ban is one of the causes of #ChickenSad, saying, 'Bakit and McDo meron?'