Suzuki Philippines launches the Alto K10

MANILA, Philippines - In what is fast becoming the most dynamic segment in the Philippine setting, yet another major automotive brand recently launched what promises to be an exciting addition to its current line-up of compact cars. Last Thursday, October 27, Japanese compact car and motorcycle manufacturer Suzuki Philippines added another version of its most popular and fastest-selling car to its list of local offerings. The car is called the Suzuki Alto K10.

The Suzuki Alto K10 is distinguished from the current Altos you see on the road (which the K10 does not replace – but compliments) by several details, among them a new front grille design, improved headlamps and tail lamps, sleeker bumpers on both ends, and a sportier steering wheel and shift knob combination. The most noteworthy of upgrades in the Alto K10, however, is not immediately visible but is found under the car’s hood. The Suzuki Alto K10 is powered by the K10B 1.0-liter DOHC 12-valve gasoline engine with direct ignition and timing chain (yes, the same engine found under the hood of Suzuki’s popular Celerio model). As this engine provides more pulling power than the 800cc powerplant of the current Alto variants, it’s a step up in the Alto hierarchy.

Apart from the aforementioned goodies, the Suzuki Alto K10 comes with a 5-speed manual transmission, electronic power steering (EPS), front power windows, power door locks, AM/FM CD, MP3 audio system with aux port, full wheel caps, seat belts for all passengers and an engine immobilizer system. To top it all off, the car comes with a 3-year/100,000-kilometer warranty straight out of your favorite Suzuki dealer.

“The Suzuki Alto, which we first introduced in 2007, is still one of our most popular cars primarily because of its fuel efficiency and unparalleled value for money. Globally, we have sold more than 10 million units of this model and in the Philippines, it remains to be the car of choice for many first time car buyers and corporations,” said Arvie Fugoso, Assistant Marketing Manager for the Automobile Sales and Marketing Division of Suzuki Philippines Inc. “We are optimistic that with the introduction of this latest model, we will be strengthening our presence in the first time owner markets – be it the small families, the students and the young professionals,” he added.

“We at Suzuki are very confident that the new Alto is an outstanding addition to an already impressive lineup of compact cars Suzuki has offered for decades,” chimed Shuzo Hoshikura, General Manager of the Automobile Sales and Marketing Division during the launch held at the Blue Leaf Events Pavilion at Fort Bonifacio.

The Suzuki Alto K10, which is available in Silky Silver, Dazzling Red and Sunlight Copper Metallic, retails at an affordable P439,000. It completes the Suzuki Alto line-up which includes the standard 800cc variant (P369,000) and the 800cc deluxe variant (P408,000). Those looking to step up a bit further can check out the manual transmission Celerio (P528,000) or the automatic transmission Celerio (P569,000).