Enter the Chinese Warrior
Geely – sounds like a toy car in jellybean colors with round edges and a big fat bumper. But really, if you ask Pan-Fil Inter Trade Co. Inc. the car brand implies what it sounds like – steely – for that’s what the brand opts to convey. Geely cars are set to hit the Philippine market and the local roads through Pan-Fil Inter Trade, the Chinese brand’s exclusive distributor in the country.
If you haven’t heard of the Geely brand or have even seen the insignia, which is a mountain on a blue oval, you can be no different than most drivers in mainland
The corporate profile speaks of how the company was built by the Chairman of the Board Li Shufu from the ground up by sheer determination and hard work. It also speaks of the company’s long history of evolution and experience – from airconditioning units to cars. Zhejiang Geely Holding Group Co. Ltd. was founded in 1986 and is
If that brief company background does not quite pique your curiosity on this new entrant on our roads, then maybe this will. In line with global Geely’s mission which is “make good cars that common people can afford and let Geely cars go to the whole world,” Pan-Fil Inter Trade Co. Inc. promises the Filpinos a choice of well-crafted quality cars at very affordable prices, “the lowest in the Philippine Market.” Yes, Geely cars are supposed to be the car with the lowest tag price in the country.
At the press briefing at Geely headquarters in
That image would then have its counterpoint in modern times as one of Geely cars’ proudest moments was when the Chinese flag flew high and mighty in the skyline of the global automobile industry. The red Chinese flag flew high at
While the price tag of the cars would grab anyone’s attention and furthermore get “the common people,” I could predict, immediately digging deep into their pockets, the not-so-common folk who know a thing or two about cars would instinctively look under the hood first.
At the Geely showroom in
But don’t let first impressions fool you in case you happen to spot a Geely on the streets of
From the showroom we went to the Geely Ningbo plant to peek into plant operations and production processes and take the Geely for a spin. And I can say, even if the name sounds cute and jellybean-y and all, a Geely car can surprise you once you turn the key. As much as it is hard to let go of old loves when it comes to cars, one can have an affair for the novelty and thrill of it.
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