Retinoids are the “it” ingredient in the skincare boom of recent years, and for good reason.
“It’s an umbrella term for a group of chemical compounds that is vitamin A,” says Dr. Sheena Bautista during the launch of Elizabeth Adren’s Retinol + HPR Ceramide Capsules Rapid Skin Renewing Serum and Water Cream. “Retinoids are used to increase the cell turnover of the skin and increase collagen production. It makes your skin more ‘glass skin,’ smoother, improving the appearance of fine lines, and enhances collagen stimulation. Diba ‘collagen is life’ these days? We lose collagen at the rate of one percent per year.” Having retinol in your regimen is one way to slow that down.
But retinol is one of those ingredients that are just so potent that its benefits also come with some downsides like sensitivity and purging. Elizabeth Arden is bringing in over 120 years of expertise so we can only enjoy its benefits.
Encapsulation technology, first seen on the brand’s ceramide capsules in the ‘90s, protects light sensitive retinol and ensures purity and potency for every application. These pre- measured capsules mean you’ll never apply too much. Each capsule contains a precise, encapsulated dose of retinol+ HPR–a next- generation retinoid, which is 10x more potent than pure retinol. The potent formula firms the skin, reduces dark spots and pores, and improves clarity, tone and texture to reveal radiant and revitalized skin after the first use. Skin-firming power peptides, phytoceramides, and skin-soothing bisabolol and oat maximize these results.
Like with more potent forms of retinoids, first time retinol users should begin using the product twice a week as part of their skincare regime until tolerated, before then building up to every day. And don’t forget to apply at least SPF 50 during the day!
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