Beauty on the go

Lashes by The Secret Lounge (left) and Japanese-style cut and color by Benihana Beauty Hub (right) are some of the home services you can book thanks to Parlon and Grab's partnership
STAR/ File

“HM please,” “DM sent,” wondering if you’re even messaging the correct number or Instagram page, followed by a back-and-forth of texts to inquire and finally secure a beauty and grooming appointment are now a thing of the past.

With just a few taps, you can book a hair treatment, waxing service, mani-pedi, lash extensions, and more — and order your favorite latte and essentials while you’re at it without leaving the same app, thanks to a partnership between Parlon and Grab.

Marqed Salon, The Secret Lounge, Benibana Beauty Hub, Vine  Aesthetics, Lay Bare and Passionails are just some of the celebrity favorites kicking off its Metro Manila operations, with more to come soon.

“We’re not just here to create a marketplace or a software. We aim to build an ecosystem and we strongly believe that home service will play a part in the industry’s future as we continue to navigate a post-pandemic life,” Parlon CEO Claire Ongcangco says of this launch.

“This partnership strengthens our mission of creating an ecosystem of different everyday essentials easily available to our consumers,” says Anton Bautista, head of deliveries for Grab Philippines.

On your Grab app, go to Mart and tap Salon Services to browse a menu complete with prices and descriptions, book and personalize as you wish, choose a time slot at least a day ahead, and keep track of your appointment.

The convenience goes both ways as stylists and beauty technicians will enjoy not only the convenience of the platform but also hassle-free car transport services to and from their client’s houses for every appointment. For everyone’s safety, salons and customers are required to be vaccinated.

“We’ve entered this partnership with both the consumers and the salon industry in mind,” Ongcangco explains. “At Parlon, we want to give consumers easily accessible options to book their home service appointments while keeping the comfort of salon owners and staff as well. We’re confident that with Grab’s strong reputation of delivering safe and convenient rides, our beauty providers won’t have to worry about the hassle of traveling with all their tools and equipment.”

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Visit www.parlon.ph for more information.

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