MANILA, Philippines - The Live in Levi’s campaign launch was the ultimate house party — a night to remember through games, party stations, overflowing libations, and only the best in music. True to the makings of every epic party, drinks and photo booths were available for every guest, as well as hip games such as beer pong, ring-toss and balloon darts.
In the spotlight was the Live in Levi’s Workshop, where attendees got an interactive special treat that reflected their personalities and lives through denim pieces. Guests were treated with their own pairs of iconic Levi’s items, which they were invited to customize and design. The workshop allowed guests to have their items altered, resized, cut, distressed and designed any way they wanted — the sky was the limit indeed.
Aside from celebrating great denim, the night also didn’t fall short in giving the audience musical acts that were for the books. Rock band Pupil, fronted by iconic Filipino rockstar, Ely Buendia opened the show. Main highlight was international model and artist Sky Ferreira, who brought the house down with her special DJ set. Sky was exclusively brought into Manila by Levi’s to perform at the event, much to the delight of avid fans of her music. After Sky’s set, hot local DJs Mars Miranda and NixDamnP took over the deck.
More than just a campaign, Live in Levi’s is an optimistic new direction that reinvigorates the brand’s soul, with energy, storytelling, and iconic jeans wear at the center of the movement.