MANILA, Philippines - Despite a trying year, Filipinos continue to show the rest of the world what it means to be happy. Faced with economic, social and environmental challenges, we turned these into an opportunity to show that even though we are beaten to the ground, we find ways to rise and collectively buoy each other up back to happiness.
In its 100th year, Coca-Cola pays tribute to Filipinos for believing in happiness. Coca-Cola sparks among us this season that it is not about the big gifts nor the big gestures that make Christmas special, but rather the small and meaningful things that we express and share with one another –– the warm and welcoming spirit, the acts of generosity and even shared meals –– to make someone happy.
The Coca-Cola tree-lighting event at the Araneta Center last Nov. 9 is a towering reminder to Filipinos to let happiness live on. Now in its 5th year, families and friends gather around the biggest tree in the country to collectively celebrate happiness.
A Christmas salo-salo was shared by Coca-Cola and Araneta Center officials, media and a roster of Kapuso and Kapamilya stars like Joseph Marco, Enrique Gil, Jessy Mendiola, Myrtle Sarossa, Yves Flores, Alden Richards, Louise delos Reyes, Jeric Gonzales and Thea Tolentino. And what better way to enjoy all of these yummy treats but with the Filipino family’s meal partner for 100 years –– Coca-Cola.
Cecile Alcantara, president of Coca-Cola Foundation Philippines shared good news on the delivery and upcoming turnover of Coca-Cola’s 100th Little Red Schoolhouse in Matuog Elementary School, Tayasan, Negros Oriental. This is a response to the commitment made earlier in the year to bring more happiness to Filipinos by providing access to quality education. Coca-Cola president Guillermo Aponte also gave an inspiring message that highlighted the importance of 100 years of happiness and offered a toast to the next 100 years. Ituloy ang Happiness.