Why is Swatch Touch Derek's favorite watch?

MANILA, Philippines - Derek Ramsay, ever-active and more than busy, steps out into summer with Swatch Touch.

The trendy digital timekeeper  with big color LCD displays and a touch-sensitive zone for easy access to multiple times — is suitable for all of Derek’s travels, whether for work or play.

From being in Hawaii for work then heading to Australia for the Easter break, the double time zone feature of Swatch Touch helps him keep track of time when he’s on the move.

The high-tech touch screen (no pushbuttons) of Swatch Touch gives easy access to six digital functions: time (two zones, t1 and t2), date, chrono, alarm, timer and beep, using finger-taps and sideways scrolls. The curved plastic glass display and colored LCD present Arabic numerals in a big, stylish font drawn to make the most of the watch’s shape, and the screen’s built-in backlight assures easy readability at all times. Swiss-made quality and ergonomic design — watch head and strap are perfectly integrated — make every Swatch Touch a joy to wear.

Swatch Touch blends the Swiss brand’s flair for on-trend colors with sharp, easy-to-read color touch displays and high-tech timing functions. The case, 39-mm wide and 52.5-mm tall, provides plenty of space for the big, brightly lit display.

Like Derek, the seconds dance across the screen, constantly changing, alive, moving with the driving rhythm and the pulse of life. They are by far the biggest numerals on display. Catching emotion in the blink of an eye, they are the heart of the watch.

Swatch’s designers have taken street-smart fashion straight to the wrist, and for Derek, “I can wear it when I go to the beach. And I can wear it even when I wear a suit. It’s my new favorite design from Swatch.”

Swatch is available at Swatch Stores in SM Megamall, Glorietta 4, Greenbelt 5 and TriNoma; Swatch Kiosks in SM Mall of Asia, SM City North EDSA, SM City Davao, Glorietta 3, TriNoma, Rockwell Power Plant Mall, Greenhills V-Mall, Shangri-La Plaza, Robinsons Place, Ermita, Sta. Lucia East Grand Mall, Festival Mall and Ayala Center, Cebu and Abreeza Mall, Davao; and Hoe in the Wall shops in Alabang Town Center and Ayala Marquee Mall, Angeles, Pampanga.

Show comments