MANILA, Philippines - Samsung Electronics Phils. Corp. recently launched its new range of smart cameras at the Main Ballroom of Crowne Plaza.
The event was graced by Samsung Electronics Phils. Corp. CEO and president Spencer Shim, Consumer Electronics vice president Jay Ha, marketing director Glenn Glinoga, Consumer Electronics sales director Antonio Mauricio, Digital Imaging sales head Nelson Perez and Digital Imaging product senior manager Deborah Kim.
Samsung Digital Imaging product manager Candy delos Santos presented the coveted Samsung ST550 and ST500, the latest in compact cameras featuring the innovative Dual LCD.
Delivering an unrivaled user experience, the 1.5-inch LCD located on the front of the camera now allows consumers to take their photos whether they are behind or in front of the camera. Samsung ST550 also features the world’s highest resolution 3.5-inch wide touch-screen back 1152K LCD with Haptic Effect vibration feedback for ease of use. It is complemented by a 12.2-megapixel CCD and 27-mm. wide angle Schneider-Kreuznach lens with 4.6x optical zoom that gives a wider shooting range from a shorter distance — producing clear, clean images with even resolution from the center of the image to the edges. It is also equipped with a Gesture User Interface (UI) with built-in gravity sensor. This means that a simple tap or hand gesture allows users to access key features such as Smart Auto to analyze the key elements of the composition and will then automatically adjust to give the perfect image.
A simple tap can also turn the camera on instantly and into “take” mode. Thanks to its Smile Shot and Smart Face Recognition, which adjusts the focus and exposure on up to 20 faces, it also allows users to quickly search for people in the album instead of viewing every single photo.
Alongside professional-grade photos, the ST550 and ST500 records HD video in 1280x720p resolution at 30 frames per second in H.264 format giving twice as much recording capacity as an MPEG4 and four times more than a MJPG, all in the palm of your hand. A HDMI connection means that your HD videos can be watched with any HDTV or HD monitor.
After the product introduction, guests were ushered to the Samsung Digital Imaging Showcase area where MTV VJ/beauty queen Maggie Wilson hosted the entire product experiential part. Young artist Noelle Cassandra serenaded guests.
The Samsung ST550 debuts in the market at the end September in orange, purple and gold retailing at P21,900.