Marks & Spencer: Innovating shapewear
MANILA, Philippines - Marks & Spencer releases new innovations in shapewear to help women of all ages look good in any outfit. The Skinny Jean Thigh Slimmer, P2,150, targets the inner thighs and bum for a smooth, sleek silhouette. This innovation is specifically designed to wear under skinny jeans. Available at Shangri-La Plaza Mall, Glorietta 4, Power Plant Mall, Mall of Asia, Greenbelt 5, Alabang Town Center, TriNoma, SM Megamall, and Ayala Cebu.
Another innovation is the waist cincher. It gives total body definition shaping your tummy, waist and bottom with the flexibility of wearing your own bra. It is comfortable and easy to move around in and the special finish keeps you cool and dry. Available at Shangri-La Plaza Mall, Glorietta 4, Power Plant Mall, Mall of Asia, Greenbelt 5, Alabang Town Center, and TriNoma.
Also new are the heat-generating thermals made from a special fibre blend that not only generates heat as your body’s moisture passes through the fabric but acts as insulation so heat is retained.
Rustan Marketing Specialists, Inc. is the official franchisee of Marks & Spencer in the Philippines.
Wacoal: Delicate shapewear
Wacoal, Japan’s leading manufacturer of women’s intimate apparel and one of the world’s major intimate apparel brands unveiled its premium and shapewear collection during the “Walk the Isle,” an island wedding fair and show held on Aug. 6 at Sofitel Philippine Plaza Manila.
Wacoal showed five sets each of its premium and shapewear collections featuring delicate laced motifs and elegant embroideries to enhance the silhouette of a woman’s body.
Wacoal emphasizes that every woman should be aware of her body changes as she ages and her choice of underwear must be made to complement or provide support to these body changes. That is why Wacoal continues to innovate and create products that meet the needs of every woman to make sure that she looks her best at any age. Wacoal recommends that women in their 20s choose perfect fit underwear that emphasizes the shape of their breasts, waists and hips. As they reach their 30s they should choose underwear that provides lift and support such as brassieres with underwire, pads, and side panels with reinforced fabric or bone. Women in their 40s should consider wearing bras with wider straps and side panels. These provide support for only for the breasts, but also for the shoulders and back.
Wacol is available at leading department stores nationwide. Call the Wacoal customer service hotline at 884-1517 or send e-mail to customer.service@wacoal.ph.
Spanx: Slimming made simple
Spanx’s new collection, Slimplicity, can instantly take you from everyday to elegant.
“They say less is more, and that’s exactly what we’re offering women with Slimplicity — less fabric and more compression,” said Spanx founder Sara Blakely.
Slimplicity includes the flattering V-neck camisole; the Open-Bust Camisole worn under your favorite tops for extra slimming at the waist; the Lingerie Strap Camisole with beautiful bustline detailing, a sweetheart neckline, and adjustable straps for the perfect fit; the Half Slip with its single-layer compression that firms the tummy, hips and thighs; the Scoop Neck Camisole with a full-coverage back that provides additional support; the Shaper with a seam-free front and back; and the Girl Short with laser-cut edges and flat seams.
Some Hollywood celebrities that wear Spanx are Oprah Winfrey, Tyra Banks, Kim Kardashian, Jessica Alba, Katherine Heigl, Julia Roberts, Queen Latifah, Cameron Diaz, Penelope Cruz, Beyonce and Nicole Kidman.
Spanx is exclusively distributed by Rustan Marketing Corporation and available at Rustan’s Department Stores in Makati, Shangri-La Plaza, Alabang, Gateway, and Cebu.
Maxine: Maximum style
Coney Reyes —actress, host and TV icon — loves Maxine’s new collection. “They’re classic, well-made, and are of really good quality,” Coney says. It’s not uncommon for the crew and stylists to ask where she gets her clothes — and they’re all amazed when she tells them it’s a local brand.
“Before, it was easy to find my size. Now, ‘large’ is small,” she says. “I’m a classic dresser, so I like button-down, classic shirts in white, plaid, or stripes. I like that I get to find those blouses at Maxine.”
Whether one needs an outfit for the office or a casual dinner with friends and family, you’re sure to find something at Maxine. All clothes in Maxine are made in the Philippines. Shirley is adamant about that; as an entrepreneur, she believes it is her responsibility to provide jobs for her fellow Filipinos.
Coney wholeheartedly agrees, and adds that the sincerity and care is apparent even in the way the brand chooses the clothes’ fabric. The right fabric can make or break a piece of clothing; the wrong choice of fabric can ruin an item no matter how fabulous it looks like in a sketch.
Maxine is available in SM Department stores, Landmark Department Stores and in two free-standing stores in SM North Edsa (SOLITA), and TriNoma.