In response to the growing desire for luxury and designer fashion brands, Stores Specialists Inc. (SSI), was established to acquire, manage, and develop the world’s top lifestyle brands. This initial directive has evolved into an incredibly successful combination of brand-management systems and teams that have created their own concept stores all over the world. And, as a result, SSI has the largest and choicest luxury upmarket fashion lifestyle collection and the biggest network of retail outlets all over the country.
As the franchisee of many of the world’s most prestigious labels, SSI adheres to uncompromising standards of professionalism and excellence, research, planning and marketing, merchandising, technology and all other logistical support.
One such brand is the F&F, one of Britain’s hottest fashion labels, which was recently launched in Cebu in an exclusive affair on the second floor of Ayala Center’s newly opened expansion wing. Flying in for the occasion to personally welcome guests were F&F managing director Marcus Chipchase and SSI executive vice president Anthony T. Huang.
In his brief remarks, Chipchase shared that F&F offers a broad range of affordable fashion for the whole family highlighted by its supreme-quality apparel, spot-on designs and practical price ranges. As the only clothing brand owned and operated by the giant multinational retail chain Tesco, F&F has made the Philippines its next stop after over 1,600 locations worldwide where it continues to be well received by customers. No doubt Filipinos will likewise embrace the brand with much enthusiasm.
For his part, Huang said, “SSI’s vision has always been to bring the world’s best fashion closer to home and tonight we are very excited to be launching British-inspired international fashion brand F&F right here in Cebu.â€
Simply put, SSI, with its abundance of brand and product ideas, is the Philippines’ window to the best the world has to offer. He likewise thanked the Cebuanos for attending the company’s first event in Cebu.
F&Fs penchant for creating high-end looks with low-end prices gives their fashionable products broad appeal without compromising their products’ integral quality, design exclusivity, and value for money. F&F, which started in the UK in 2001, can be found in 22 countries worldwide through Europe, the Middle East and Asia with further expansion planned this year.
Gracing the event were Liloan Mayor Duke Frasco and his charming wife Christina, UK honorary Consul Tamsin Booth, hotelier June Alegrado, fashion designer Oj Hofer, and many others. It was a wonderful, relaxed evening that had all the elements of a memorable party: fine wine, delectable canapés, upbeat music, quality fashion and Cebu’s beautiful people.