MANILA, Philippines – In 2010, TBWA\Santiago Mangada Puno gave Philippine design community something to suck on an edible billboard! It was created for the opening of Manila Design Week, a festival for Filipinos to better appreciate design. Made of 13,500 lollipops, the agency made the youth experience design firsthand. It turned them into suckers for design. The billboard was gone in 15 minutes but continues to be consumed online.