MANILA, Philippines – The University Athletics Association of the Philippines (UAAP) still holds the pinnacle of collegiate sports meets in the Philippines as it unveils its 72nd season with lots of excitement, drama, and surprises for its supporters as well as the young, athletic aspirants who want to make their mark on Philippine sports.
As the new season unfolds, Adidas, the leading brand in promoting sporting greatness and brotherhood, has announced its support for Ateneo De Manila University (ADMU) and De La Salle University (DLSU).
Adidas plans to celebrate this year’s UAAP season with the theme “Times Change But the Brotherhood Remains.”
Adidas’s vision is that brotherhood should live on and that the UAAP is the perfect venue and opportunity to showcase how this is exercised. It has been the top brand in endorsing the sport of soccer, which united billions of supporters worldwide in the previous edition of the World Cup, and will unite Filipinos this time around by supporting the UAAP.
The UAAP is about brotherhood enrichment and for as long as brotherhood is one of the reasons for its existence, Adidas intends to support this advocacy.