MANILA, Philippines – Res|Toe|Run, the country’s first and only restaurant-inspired footwear boutique, emerged as among the top winners in the recent 11th Ayala Malls Merchants Awards Night.
Held at The Gallery in Greenbelt 5, the event paid tribute to Ayala Malls Group merchant-partners that have excelled in visual merchandising, store operations and marketing. Winners were chosen from Glorietta, Greenbelt, Alabang Town Center, Ayala Center Cebu, Market! Market!, Bonifacio High Street, and TriNoma.
Earning two awards for the first time this year, Res|Toe|Run of Primer Group of Companies bagged the Marketing Excellence Award for its Ayala Center Cebu outlet’s promotional strategies and selling performance. Another awardee in the same category is Rustan’s.
The store also won the Store Operations Excellence Award for its Cebu boutique’s consistent implementation of mall regulations and guidelines, overall staff efficiency, merchandising and operational procedures, products and sales performance. Other winners in this category are Lacoste, Marks & Spencer, Lemon Grass, Healthy Options, and Crocs.
“We are very much honored to receive two awards. These further inspire us to consistently deliver excellent and innovative products to our patrons,” said Susan Thai, strategic business unit head of Primer Group of Companies.
Another Primer Group of Companies affiliate, The Travel Club also clinched several honors under its belt: Marketing Excellence Award for TriNoma, and Store Operations Excellence Award for Glorietta and Alabang Town Center.
Known as a one-stop shopping destination for footwear gourmands of all ages, Res|Toe|Run’s exclusive footwear brand collections include Vasque, Tretorn, Hi-Tec, The North Face, Columbia, Salomon, La Fuma, DC, Kickers, Sanuk, Fitflop, Lofu, Tsubo, Sledgers, and Gravis.
Res|Toe|Run boutiques are located at Glorietta 4, Gateway, Robinsons Galleria, Robinsons Ermita, TriNoma, and Ayala Center Cebu. For more information, call 303-1234 or visit restoerun.multiply.com.