MANILA, Philippines - B.U.M. continues its “Identi-Tee” fever with new colors, prints and designs, made for the fashion-forward, edgy and innovative crowd. B.U.M.’s Identi-Tee line has tops with cuts and designs that go beyond the conventional. Perfect for the “ber” months, layering is one of the key looks for B.U.M.’s Identi-Tees. Tops with vests, polos over shirts, overlapping with multi-colored tanks, cardigans on tees — the list goes on and on. Identi-Tee also favors a mix of dark and loud colors, a lot of stripes, belted tops, skull prints, distressed hems, and a mix of plaid and graphic prints. There’s a predominance of black mixed with deep purple, yellow, and earth-tone colors. Body-hugging silhouettes — clingy, but soft enough to allow movement — with prints that go from eclectic to edgy, bordering on the unexpected. B.U.M.’s Identi-Tee line is all about attitude, not cheap frills. Men will approve of the easy feel of the fabric, just as women will love the way it clings to the body.
And just to add a bit of pomp this season, B.U.M.’s Identi-Tee is giving away freebies for all its loyal customers. From Dec. 1 to 31, 2009, for a minimum purchase of P700, customers can get a free limited-edition B.U.M. 2010 planner/organizer specially designed for the free-spirited fashionista. Plus there’s special packaging for B.U.M. items purchased in SM department stores and freestanding stores nationwide. These special gifts mark B.U.M. Identi-Tees exclusive holiday offering. Grab a B.U.M. now, and express your own character — your own Identi-Tee. B.U.M. Equipment is available at all leading department stores nationwide.