MANILA, Philippines – Bon Appetit, one of the biggest food magazine publishers in the United States, dubbed Jollibee as one of the “up-and-comers and rapid expanders” among fastfood chains in the US.
According to their article titled The Fast Food Restaurants You Should Be Watching in 2015, the Philippine-based fastfood chain has “started popping up in the States, primarily on the West Coast but with a smattering in Houston, Queens, Jersey City, Las Vegas and Virginia Beach.”
Posted by Jollibee USA on Thursday, April 17, 2014
At present, it has 30 branches all over the US. The article also added that it is visited because of its menu such as the palabok fiesta noodles and their signature spaghetti and chicken.
As of end-June, the fastfood chain company was already operating 3,001 stores—2,374 in the Philippines and 627 abroad. And just last October, it has acquired acquiring 40 percent of US-based fast casual burger chain Smashburger for $99 million, the biggest investment it has ever made overseas.