MANILA, Philippines — Top model Bella Hadid has been chosen as the new face of a Filipino fashion brand.
After her sister, Gigi, Bella has been chosen by Penshoppe to become its new ambassador.
Bella fronts the brand's Generation Now pre-holiday campaign. Shot in Los Angeles, California, the campaign strikes a youthful vibe that encapsulates what the brand is all about – of-the-moment fashion with a street aesthetic.
Preview all of Bella’s looks by downloading the Penshoppe app on the App Store and Google Play Store. The brand's pre-holiday collection launches today at all stores nationwide.
Isabella Khair Hadid, more popularly known by her nickname Bella, is an American fashion model signed under img Models. In 2016, she has been voted as "Model of the Year" at Models.com's Model of the Year Awards.
Prior to Penshoppe, Bella has starred in the ad campaigns of Ralph Lauren and Victoria's Secret, and has walked the runways of all major fashion weeks for brands such as Moschino, Missoni, Marc Jacobs, and Balmain.
As a close friend of model Kendall Jenner, Bella has also appeared in the hit reality TV series, "Keeping Up with the Kardashians."