MANILA, Philippines - Launching 10,000 original designs yearly, Zara has proven to be a veritable fashion emporium where clothing for women, men and children find their place. At the forefront of it all is Zara’s revolutionary new retail store design.
First breaking ground in the Philippines in 2005 through leading luxury retail distributor, SSI Group, Inc., Zara pioneered “open layout retailing” — making clothing selections a breeze with its unobtrusive blueprint and well displayed merchandise. It now operates in eight key stores across the country, showcasing the brand’s proficient grasp of today’s trends while matching the greatly diversified tastes of its fashion-conscious patrons.
In 2012, Zara opened its new global concept store at its New York Fifth Avenue flagship, featuring a more environmentally sound, forward and innovative retail space. Punctuated by clean minimal lines that provide an unobstructed view of its stellar merchandise, the new store design fulfills the need for beauty, clarity, functionality and sustainability amid today’s complex global fashion offerings. Its revolutionary shelving and display niches provide for easy browsing, and the well-illuminated space showcases its selections to perfection.
In the Philippines, Zara’s Power Plant Mall flagship reflects the brand’s store makeover. Located at the R1 and R2 levels of the Power Plant Mall, Zara’s flagship takes up more than 2,411 square meters of retail space that display the brand’s latest collections from Zara Woman, Zara Basic, Zara Man, TRF, and Kids lines. With the newer store layout, Filipino shoppers are invited to heighten their shopping experience through feeling, touching, looking, fitting and interacting with Zara’s diverse merchandise. The same revolutionary retail experience and design can also be seen in Zara stores in Ayala Center Cebu and Mega Fashion Hall.
Through its clean-cut and functional surroundings, the brand aims to inspire a dialogue between product and shoppers. Merchandise is organized into cubes that allow dressing rooms, to become intimate areas where shoppers can create their own personal looks. Going through the retail space is an intuitive experience, where proper product zoning display plays a big role, and the store is perceived as a single, coherent, flowing space — a catwalk for anyone’s personal tastes.
The materials used throughout the store also echo Zara’s new puritanical direction, where core decor fabrics of linen, canvas, and silk provide a muted luxurious backdrop softening the space. The walls, packaging and carpentry are maintained neutral, yet textured to better highlight the great variety of the collections. Resin and striped aluminum fixtures and polished tile flooring offer a sleek, sophisticated sheen to the space.
Lighting is maintained to be devoid of frills, only focusing on its main function of highlighting the merchandise with maximum wattage. This creates a sense of lightness, while letting the shoppers best view the colors, prints, texture and graphic elements found in each merchandise.
With this, Zara builds the future of fashion retail with a firm edifice to beauty, clarity, functionality and sustainability that greatly benefits its millions of consumers. Not stopping at fine-quality, well-designed garments, Zara revolutionizes the way we shop and experience fashion, one rack at a time.
In the Philippines, Zara is exclusively distributed by International Specialty Concepts Inc. (ISCI) — a member of The SSI Group — and reopened its flagship store in Power Plant Mall on Nov. 26. Other Zara store locations are at Ayala Center Cebu, Greenbelt 5, Glorietta 3, Mega Fashion Hall, Shangri-La Plaza Mall, SM Mall of Asia and TriNoma.