Clarks steps into the future

MANILA, Philippines - With 1000 stores worldwide and 55 million people keeping the business strong every year, it is clear that Clarks has successfully transitioned itself from its beginnings back in 1825.  

Clarks has pioneered many technological advances that revolutionized footwear design and comfort, A good example is Active Air and Clarks Plus that remains a patented feature of some of the company's best-selling shoes. 

New young and dynamic CEO Melissa Potter has restructured Clarks so it can deliver in a global way. “We see a new generation discovering the brand and buying not only into classic silhouettes, but also new styles and reintroductions from the archives.”

Chairman Peter Davies says, “She has led our strategy to drive market share in the UK and Ireland and build our international business.”

Clarks recently won an International Retailer of the Year award for its retail proposition, backed up by quality products and customer service.

The Philippines is now one of the fastest growing markets in Southeast Asia. Arthur Coronel and Richard Santos take the lead, with full support from Clarks SEA and Clarks UK.

After attending the Clarks conference in London, Arthur Coronel promises: “Working with a brand that has lived through 186 years of craftsmanship in shoemaking, we intend to continue to provide an even better Clarks for the Philippine market.” Richard adds, “As retail has now become very competitive, it’s important to have your best foot forward — in Clarks shoes, of course.”

Clarks is exclusively distributed by Cinderella Marketing Corporation. Visit Clarks at Glorietta 3, Shangri-La East Wing, Mall Of Asia 2F South Wing, Chinatown 2F, The Block SM North Edsa 3F, Robinsons Midtown 2F, TriNoma GF, SM Cebu North Wing, SM Lanang GF, Centrio Mall Cagayan De Oro GF, Cinderella Virramall, Cinderella SM Megamall and Cinderella Alabang Town Center, and soon-to-open branches at SM Mega B and Ayala Cebu.