MANILA, Philippines - SM Shoes and Bags introduced Thursday its new Brand Ambassadors who will represent its house brands Parisian, Salvatore Mann, and Milanos.
Parisian, SM’s iconic brand has been known for its elegance, functionality and affordability for generations of fashionable women has chosen young, sophisticated, and talented KC Concepcion. A United Nations World
Food Programme (UN-WFP) Ambassador, KC Concepcion represents a brand that has been known for its elegance, comfort, and affordability.
Having spent some time studying in the city of lights, KC perhaps best exemplifies the Parisian woman. But more than that, she combines fun and fashion, wit and candor, style and substance.
Like most young women, KC confesses to becoming a“shoe-holic and bag-a-holicâ€.
“Shoes and bags can transform one’s look,†she adds. “These can change the feel of an outfit and even how a woman feels about herself.â€
While her shopping adventures have brought her to the fashion capitals of the world, KC is amazed at Parisian shoes and bags. “Parisian shoes and bags are on-trend,†she says. “I love their architectural details and vibrant colors. “
“Every girl can find something from Parisian,†KC adds. “These are statement shoes not only because they are fashionable, but they allow one a lot of self-expression. And the best part is that they are so affordable.â€
Joining Salvatore Mann, meanwhile, is Luis Manzano, one of today’s busiest celebrities with a schedule that includes movies, television shows, hosting gigs, parties, and dinner invitations.
While busy balancing his schedule, Luis is also known to be a man of style. Thus, Salvatore Mann’s elegant leather shoes and bags, known for its sleek designs and superior comfort, is just right up Luis’ alley. Its modern take on formal shoes highlights sophistication with ease.
Luis’ many engagements frequently require him to be dressed to the nines, as they say. But these also require him to be standing for hours.
“I really have to be as comfortable as possible with my shoes,†he says. “That’s quite a challenge since I have to be dressed in formal attire at times.â€
Salvatore Mann’s leather slip-ons and lace up shoes are tops in Luis’s list, as are its satchel and duffel bags.
He is happy that Salvatore Mann’s style and comfort allows him to breeze through all these with ease. He adds that quality and affordability are important factors for him when choosing the pair of shoes.
Then there’s Milanos, who got none other than Sam Milby to represent the brand. Cool despite his active lifestyle, Sam’s feet fit percetly in Milanos’ casual and fashionably versatile shoes.
As an actor, TV host, and singer, Sam needs different kinds of shoes for his work.
“That’s what I love about Milanos shoes,†he says. “It has a wide range of options.â€
Likewise, “it’s not only for a certain age group – these can be worn by high school students and professionals alike. I love Milanos’ classy yet youthful style in its loafers, driving shoes, and lace up boots.â€
Parisian, Salvatore Mann, and Milanos are exclusively available at SM Stores nationwide.