MANILA, Philippines - When fashion designer Edgar Allan and merchandiser Rene Tiongco opened their boutique in Makati 30 years ago, little did they know that their limited-edition dresses, some one-of-a-kind, would click with women who like clothes that are neither overly trendy nor plainly boring and would continue to appeal to a new generation of women. They are consistently known for offering well-constructed elegant dresses that are never predictable and quietly and tastefully stylish. The duo are opening a new and compact Edgar Allan boutique at the third level of the newly-constructed Glorietta 1 in Ayala Center with an invitational dinner and fashion show on Sunday, Nov. 11 at 5 p.m.
The all-glass and granite Edgar Allan boutique will have a collection of casual and career wear not sold anywhere else, plus limited editions of cocktail and formal wear –– a niche Edgar Allan has developed in ready-to-wear through the years. The dresses show the confidence and expertise of a designer who does not need to prove anything more, having weathered the ups and downs of fashion while maintaining a flourishing presence in the highly-competitive shopping mall environment.
After three decades in the art and business of fashion, Edgar Allan, one of Vicky Galang’s outstanding alumni at the Madonna School of Fashion, and Rene Tiongco, a New York-educated merchandiser and marketer, are content with what they like to do best, which is offering spare, elegantly-designed and well-crafted clothes for the new generation of women.