MANILA, Philippines - Tommy Hilfiger’s fall 2012 global advertising campaign, “Hilfiger’s Hunt Club,” takes The Hilfigers — the notorious group of eclectic characters — far out of the city and into the country for the first grand fox hunt of the season.
Now in its fifth season, The Hilfigers campaign remains the ultimate personification of the preppy heritage and irreverent spirit of the Tommy Hilfiger brand. The campaign is photographed by Craig McDean, styled by Karl Templer and directed by Trey Laird of Laird + Partners.
“For the fall campaign, the old gang is back again,” said Tommy Hilfiger. “The Hilfigers are up to their usual shenanigans with a quirky take on a classic hunt club. There’s no better setting to highlight the town meets country inspirations, sporting life influences, and military detailing of the fall 2012 runway collections.”
“The Hilfigers advertising campaign remains the cornerstone of our marketing strategy, guiding a consistent global creative vision for the brand,” said Avery Baker, chief marketing officer, Tommy Hilfiger. “The campaigns have an iconic presence in our markets around the world, and the brand’s classic, American, cool heritage and long history of infusing an unexpected twist to preppy tradition is resonating globally.”
Photographed in Warrenton, Virginia with hair by Eugene Souleiman and makeup by Mark Carrasquillo, the campaign features a similar cast of eclectic characters from past campaigns: Noah Mills with Jacquelyn Jablonski, Max Rogers, Andre Douglas, Bernard Fouquet, Chloe Blackshire, Arthur Kulkov, Gracie Carvalho, Julia Hafstrom, Lea Sorensen, Marcel Castenmiller, Sam Way and two basset hounds named Morgan IV and V. New additions to the family this season include Toni Garrn, Tao Okamoto and Thomas Gledhill.
“What I love so much about working on the Tommy Hilfiger campaign is developing a continuous narrative story that can play out over multiple seasons,” said Trey Laird. “The Hilfiger Hunt Club is an eccentric and lively backdrop for the twisted take on the sporting ‘Good life’ that Tommy has so beautifully created for fall.”
“Hilfiger Hunt Club” will break worldwide fall 2012 as a multi-media program with an online, print, outdoor and social media presence. Starting with the September 2012 issues, print ads will run in key fashion publications such as Vogue, GQ, Vanity Fair, InStyle, Elle and Harper’s Bazaar, with multi-page inserts in select issues. US and key European cities such as Amsterdam, Brussels and Zurich will have outdoor campaigns, while tommy.com and the brand’s Facebook and Twitter channels will feature the campaign.
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 5, Shangri-La Plaza Mall, and Newport Mall Resorts World Manila.