Bulgari rewrites the future

MANILA, Philippines - Bulgari will auction a collection of 11 one-of-a-kind high jewelry creations and seven limited-edition timepieces at Christie’s New York on Dec. 8 to further strengthen its support for Save the Children. The collection is worth $4 million and all proceeds will be donated to the organization’s “Rewrite the Future” campaign that aims to provide quality education for eight million children in conflict-affected areas.

The auction collection was presented to the public during Bulgari’s inauguration of their first-ever retrospective museum exhibition in Rome. The collection began a world tour last June during high-profile events. The international tour concludes with the New York auction in December.

For those unable to attend the auction in New York, absentee bid forms are available at Bulgari boutiques and on the Christie’s website. In addition to the forms, Christie’s will be allowing people to bid “live” on Christies.com on the night of the auction. Through “Christie’s Live” clients can bid on the jewels and watches as the pieces are being auctioned. For those who have submitted an absentee ballot, they can also bid live should they decide to bid more than the original capped price they listed on the form.

This year, Bulgari launched a silver ring and pendant exclusively created to support the “Rewrite the Future” campaign available in Bulgari boutiques worldwide. The ring and pendant will only be available until Dec.31, 2009. For each ring and pendant sold, 20 percent will go directly to the campaign.

All of the initiatives in support of the Save the Children campaign are strictly non-profit. The project has attracted many well-known supporters, including photographer Fabrizio Ferri.

Celebrity supporters include Julianne Moore, Benicio Del Toro, Ben Stiller, Sally Field, Sting, Willem Dafoe, Rosario Fiorello, Gabriele Muccino, Jason Lewis, Andy Garcia, Valeria Golino, Isabella Rossellini and Debra Messing.

The Bulgari “Save the Children” ring and pendant are available at Bulgari boutiques located in Greenbelt 4 Mall (tel. 728-5061 to 62) and 6750 Ayala Arcade Center (tel. 893-3189).