Eva Mendes has some long-standing relationships and one of them is with Calvin. Calvin Klein, that is.
Mendes is the billboard girl for Calvin Klein’s latest campaign launching Seductive Comfort, a new line of bras that offer the unique combination of the Calvin Klein aesthetic with a new level of fit, support, and superior comfort.
The campaign is featured in global print and outdoor advertising spanning 26 countries. The campaign was shot by renowned photographer Steven Meisel in New York City under the creative direction of CRK, Calvin Klein, Inc.’s in-house advertising agency, and consulting creative director Fabien Baron. Meisel has photographed many memorable Calvin Klein advertising campaigns, and also shot the Calvin Klein Secret Obsession fragrance campaign also featuring Mendes.
In the Philippines, Calvin Klein Underwear is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at The Power Plant Mall, Shangri-La Plaza Mall, Bonifacio High Street, The Podium, TriNoma, Rustan’s Makati, Mall of Asia, 158 Designer’s Boulevard Alabang Town Center, Robinson’s Place Malate, and Rustan’s Cebu.