GO Communications expands P.R. network with Philippines partnership

MANILA, Philippines - GO Communications’s Asian expansion continues by forming a partnership with NGP Integrated Marketing Communications in the Philippines.

The partnership with NGP is the fifth for the GO Group in the last 12 months.

The partnerships in the region include Japan, Thailand, Cambodia, Sri Lanka and the Philippines.

Currently, the total number of staff in the GO Group is over 350 with more than 250 clients.

Within the next few months the GO Group will finalize PR partnerships in India and Laos.

NGP established in 1998 has clients in real estate, banking, petroleum, consumer and retail industries.

GO Communications CEO Michael de Kretser said, “The Philippines is one of the ‘tiger cub’ economies of ASEAN and we have found a partner with the same vision and capabilities to provide effective solutions for our clients.”

He added, “The country is in the midst of strong economic growth with GDP averaging 8 percent — the highest in Asia.”

NGP managing director Nancy Pascual said, “NGP will have access to GO Communications’ extensive knowledge of the Malaysian and Asian business environment plus its growing Asian network.”

Pascual added, “We now have the opportunity to tap into the GO Group’s client base, expertise and creativity. In addition Malaysian companies are starting to establish offices in the Philippines and tourists from Malaysia (make up) the second highest (group) from ASEAN countries.”

De Kretser said, “The GO Group’s blueprint strategy to build Asia’s largest independent PR network is different from other multi-national agencies. We select our partners in each country that have the same DNA, leadership qualities to grow and understand the dynamics of the country. Each country retains its culture, independence and proven methods of operating.”

He concluded, “Each country under the GO Group umbrella has the opportunity to share knowledge, clients and expertise that benefits each country and the Group.”