What’s in a brand?
The local fashion retail landscape is having an all-time high with an extensive variety of clothing pieces in the market. Brands come to life with a style identity to cater to a specific or general target audience, adding to the wide range of fashion finds for the consumer. Contemporary dressing is all about celebrating individuality and with this comes the rise of more brands into the world of retailing.
One of the up-and-coming names to break into the scene is Florence Fling. The chic brand embodies modern femininity with a twist. Function and form are combined to create stylish practicals for a woman’s everyday wardrobe. Quirky chic is echoed in every creation with a limited number of pieces that guarantee a high level of exclusivity. What sets them apart from their counterparts is their modern take on the classics through fabric experimentation, coloration and unique detailing plus a mini themed collection that comes out monthly. Florence Fling features noteworthy pieces that come in a range of tops, pants, skirts, shorts, jackets and dresses. Wardrobe staples need not be boring, these runway-inspired ensembles will definitely keep your look on the radar.
Florence Fling is the brainchild of former Star Dream Girl (now known as Face of Allure), international model and merchandise/marketing manager Tessa Nieto Villalon. After modeling in the Asian region for almost a decade, Tessa developed a growing passion for fashion. This led her to study at the prestigious Polimoda in Florence, Italy. Immersing for almost a year in a rich culture steeped in style, she would eventually fall in love with the fashion mecca. Immediately after finishing her course, an offer from a prestigious high-end retail brand in Manila came up, which brought her back to her roots. After a little more than three years of fashion retail experience, she left work and decided to pursue her undying love for the fashion mecca — thus Florence Fling was born. Since then, Tessa has been living her passion in creating fashion. Creativity, talent and dedication will lead her to the dream of someday making it big in the retail industry. Grounded and humbled by her extensive experience, there’s no doubt success is just a stone’s throw away. After all, Florence Fling is practical style for women that’s all about real fashion for real people.
(Florence Fling is located at Sofa Retail Lab, 2/F Archaeology Section, Power Plant mall, Rockwell Center, Makati City. For more information, you can e-mail theflorencefling@yahoo.com or visit http://facebook.com/theflorencefling)
(E-mail the author at mymultiplechoice@yahoo.com. Visit www.stylenarratives.blogspot.com)