MANILA, Philippines — An audio snippet with just two syllables has ignited an internet meltdown, dividing social media users into staunchly opposed camps: do you hear "Yanny" or "Laurel?"
The collective sensory experiment causing a Twitter tizzy mushroomed from a short audio clip originally published by a high school student on Reddit, The New York Times said Wednesday.
Roland Szabo, 18, said he recorded the seemingly innocuous audio from a vocabulary website while doing a project for his school in the US state of Georgia.
He played it for his peers, who disagreed over whether the syllables formed "Yanny" or "Laurel."
Intrigued, Szabo sent it to a friend who posted the clip on Instagram and created a poll that quickly went viral, triggering a mass debate that has spread internationally.
Input from celebrities has inflamed the frenzy: "It's Yanny," horror writer Stephen King said in a deadpan tweet.
"It's so clearly laurel," quipped supermodel Chrissy Teigen. "I can't figure out how one would hear yanny."
In perhaps the most vexing element of the debate, the majority of listeners hear beyond doubt one of the two words, with few waffling between the two.
What do you hear?! Yanny or Laurel pic.twitter.com/jvHhCbMc8I
— Cloe Feldman (@CloeCouture) May 15, 2018
it's so clearly laurel. I can't even figure out how one would hear yanny.
— christine teigen (@chrissyteigen) May 15, 2018
It’s Yanny.
— Stephen King (@StephenKing) May 16, 2018
Goddam. Now I’m hearing Laurel.
— Stephen King (@StephenKing) May 16, 2018
Literally everything at my show just stopped to see if people hear Laurel or Yanny. I hear Laurel. https://t.co/efWRw1Gj0L
— Ellen DeGeneres (@TheEllenShow) May 15, 2018
Twitter users Alex Saad and Earth Vessel Quotes gave insight as to why people hear different things.
you can hear both when you adjust the bass levels: pic.twitter.com/22boppUJS1
— Earth Vessel Quotes (@earthvessquotes) May 15, 2018
Despite objective proof I still think it’s #Laurel pic.twitter.com/RcJpZZncRC
— Alex Saad (@XeSaad) May 15, 2018
Reddit user juular, meanwhile, explained that turning the volume very low, where there's practically no bass, would result in people hearing Yanny.
The controversy recalls the similarly impassioned debate that broke out over the #TheDress: in 2015 a photo of a two-toned frock had social media users tearing their hair out over whether its colors were white and gold, or black and blue.
guys help me out, does this dress say yanny or laurel pic.twitter.com/Tl2lfZKYBS
— Alex Zalben (@azalben) May 15, 2018
— with Agence France-Presse