Exploring the possibility of Philippine–Korean Wave

In October last year, I attended the concert of Big Bang, a prominent all-male Korean group band. I was quite stunned by the enthusiasm of the audience which I never experienced in Korea. If I were to be graded on Korean Wave or K-pop at that time, I would have received a C. Later on, I came to know that my Filipina assistant, who happens to be an avid K-pop fan, flew all the way to Seoul to watch the concert of Big Bang. Her fondness and knowledge of K-pop would have earned her A+.

As I took pleasure in the succeeding K-pop concerts, I gradually realized the attractive and exciting performances of the Korean artists. I also came to understand why the Filipino youth have become so deeply attracted to K-pop. And my improved knowledge about it now will probably earn me a B+.

Korean Wave or Hallyu, which means Flow of Korea, was coined by the Chinese press more than ten years ago. From the initial interest in Korean dramas and popular music, it now includes food, dance, language, cosmetics, fashion, tourism, and online games, making Korea a transnational pop culture hub. With 830 fan clubs in more than 80 countries and 6 million members, Korean Wave has swept across Asia and beyond.

But how did Asians and Westerners come to highly appreciate the Korean Wave?

As a fellow Korean, I believe Korean Wave symbolizes the vibrancy, creativeness and dynamism of modern Korea. Korean drama and movies, more specifically, reflect values and emotions shared by people from all walks of life. The talent and ingenuity of Korean artists transformed Korean Wave into an art form that has not only been a cultural export of Korea, but a “common good” enjoyed by many, regardless of age, gender, ethnicity, and economic status. Not surprisingly, Korean Wave gained a universal appeal which I know will last well for a long time.  It has also grown to be a fundamental pillar of our soft power and an effective avenue for two-way cultural exchange between the Philippines and Korea.

As Ambassador, I believe it is high time we seriously consider the collaboration among our actors, directors, writers, chefs, and fashion designers etc. As two peoples with rich cultural heritage and high inclination for the arts, our artists can make new and attractive things, which will promote our countries regionally and globally.

The Filipinos are among the most talented and remarkable people, renowned internationally for amazing performances in music and the arts. Charice wowed the crowd in Korea, Europe and the United States. Our partnership will not only enhance the diversity of our two cultures, but also encourage intercultural dialogue in the field of culture, arts, and tourism. More importantly, it will become yet another valuable channel by which we could further deepen the bonds of our friendship.

Let us take great advantage of this opportunity and capitalize on the talent and inventiveness of our artists. This way, we can further spread the charm and beauty of our nations, develop our culture, and create a common community of friendship and harmony.