Cignal speeds up strategic pivot through Smart, TNT partnerships

MANILA, Philippines —  Cignal is expanding its reach nationwide through strategic partnerships with leading mobile brands TNT and Smart Communications, bringing premium sports, news and entertainment straight to smartphone screens.

Starting Sept. 4, TNT prepaid subscribers were first to enjoy access to Cignal Play special mobile load bundles through SAYA ALL deals. Smart prepaid subscribers will follow soon with their own tailored Cignal Play bundled offers.

This mobile integration supports the recent relaunch of Cignal Play, which has evolved into a comprehensive, single-destination streaming hub. The enhanced platform offers an expanded mix of live and on-demand sports, linear channels, news and entertainment for seamless, flexible viewing anytime, anywhere.

“Starting with TNT and expanding to Smart prepaid very soon, these mobile bundles enable us to bring the upgraded Cignal Play experience and our newest content directly to millions of Filipino mobile phone users,” said Christopher Lizo, officer-in-charge of Cignal TV Inc.

Beyond expanding mobile access through Cignal Play, Cignal, through its Pay TV service, now has a refreshed channel lineup featuring high-demand content destinations.

Through the upgraded Cignal Play platform and new TNT and Smart mobile bundles, viewers can enjoy more flexible access to live and on-demand programming, while Cignal Pay TV’s refreshed channel lineup expands the choice of premium sports, news, and entertainment available on television. Together, these innovations reinforce Cignal’s commitment to making top-tier content more accessible to audiences across the country.

“We are evolving both our content and delivery platforms so that we can better serve our audiences – wherever they may be,” Lizo said.