SM Prime’s Premier Suites draw strong corporate demand

MANILA, Philippines — SM Prime Holdings Inc. is seeing strong corporate demand for its Premier Suites at the newly launched SM Seaside Cebu Arena.

“If we look at the Seaside Cebu Arena, we have 30 suites, of which 24 are premier and six are sport and events suites. As we speak, we have already booked around 10 of the 24 Premier Suites,” SM Prime chief finance officer John Nai Peng Ong said.

SM Prime said early suite partners at SM Seaside Cebu Arena include Bai Hotel, Cebu Landmasters Inc., Cokaliong Shipping Lines, Dynamic Power Marine & Industrial Hardware Inc., Nature’s Spring, Skyrise Realty and Development Corp. and the University of Cebu.

Available exclusively to brands and corporations through a minimum one-year lease, the 40-square-meter suites accommodate up to 30 guests and feature lounge- and theater-style seating, a private restroom, dedicated VIP access, high-speed WiFi, and prime views of live events.

SM Prime said partners can tailor their suites with branded furnishings and installations to give guests a distinctive experience.

At SM Seaside Cebu Arena, suite holders also have exclusive access to six multipurpose function rooms, providing an ideal venue for meetings, corporate events and other business engagements.

The P7-billion SM Seaside Cebu Arena spans more than seven hectares of gross floor area and can accommodate up to 25,000 guests.

“Premium suites have become a popular feature at leading sports and entertainment venues worldwide because they elevate the live event experience,” SM Prime president Jeffrey Lim said.

“They also give businesses a more engaging way to connect with clients, partners and employees,” he said.

SM Prime said the robust demand at SM Seaside Cebu Arena within a month of its July 9 trade launch builds on the continued success of the Premier Suites at the SM Mall of Asia Arena.

SM Prime pioneered the premium suite concept in the Philippines with the opening of SM Mall of Asia Arena in 2012, introducing the first corporate hospitality offering of its kind in Southeast Asia.

Since then, SM Prime has steadily upgraded its facilities and services to meet the evolving needs of its suite holders.

SM Prime said among its valued suite holders are Aboitiz Group, ABS-CBN, Cignal TV, Citicore Renewable Energy Corp., Coca-Cola, Globe Telecom, Meralco, Nestlé Philippines, Philippine Airport Ground Support Solutions, PLDT, Power Stroke Motor Products Corp., PremiumLeisure Amusement Inc., San Miguel Corp., Solaire Resort Entertainment City, Sun Life Philippines, The Mont Property Group Inc., Unilever Philippines and Visa.

Large-scale entertainment venues such as Madison Square Garden, The O2 Arena and Mercedes-Benz Arena Shanghai offer private suites in a variety of formats and configurations.