Jollibee opens 1st Compose Coffee store in Philippines

MANILA, Philippines — South Korean coffee brand Compose Coffee has officially entered the Philippine market as the Jollibee Group opened the brand’s first store in the country.

The opening of Compose Coffee at Market! Market! in Bonifacio Global City, Taguig marks the start of a five-year nationwide growth plan for the Jollibee Group’s majority-owned coffee brand.

Over the next five years, the Jollibee Group aims to build in the Philippines the biggest Compose Coffee network outside South Korea.

Jollibee Group said Compose Coffee’s nationwide growth would be driven by franchising through a capital-light model that enables faster expansion while opening the door to entrepreneurs looking to be part of the brand’s journey.

“Our confidence in Compose Coffee’s future in the Philippines is not based on projection alone. It is grounded in experience. We have seen the brand scale successfully in South Korea, stay closely attuned to what customers value, and build a resilient business that can deliver sustainable long-term growth,” said Joseph Tanbuntiong, chief executive officer of Jollibee Group Philippines and head of Jollibee Brand Global.

In South Korea, Compose Coffee has grown to over 3,000 stores, including 1,000 added in just under 18 months.

Jollibee Group’s approach to the Philippine market draws on early learnings from its successful entry into Taiwan.

“By combining that experience with the Jollibee Group’s deep understanding of the Philippine market and proven operating capabilities, our goal is to build an enduring brand by earning the trust of Filipino consumers as we expand Compose Coffee across the Philippines with discipline and purpose,” Tanbuntiong said.

Compose Coffee was acquired by the Jollibee Group in 2024 to further fortify its coffee and tea business.

The brand originated in South Korea, where it first opened in 2014 with a focus on making quality coffee more accessible for everyone.