Fruitas sees sustained growth as portfolio diversifies

MANILA, Philippines —  Fruitas Holdings Inc., led by businessman Lester Yu, expects to sustain long-term growth, driven by the continued expansion of its store network and its diversified portfolio.

“We have demonstrated resilience in the face of challenges, embraced opportunities for growth and built a stronger Fruitas,” Yu, Fruitas president and CEO, said.

Fruitas currently operates more than 830 stores across the Philippines under more than 30 active brands, making it one of the country’s largest operators of food and beverage kiosks and community stores.

The company has earmarked P120 million in capital expenditures to support its 2026 expansion initiatives, including opening 80 to 100 stores to further beef up its nationwide presence.

While the operating environment remains dynamic, Yu said the company’s diversified portfolio, culture of innovation, expanding store network and disciplined financial management continue to position Fruitas for sustainable long-term growth.

“We will remain focused on delivering quality products, strengthening our brands, expanding responsibly and creating greater value to serve millions of Filipinos every year,” he said.

In 2025, Fruitas delivered a net income of P129 million, generating gross revenues of P3.04 billion, driven by the continued strength of its diversified portfolio of brands.

In the  first quarter, gross revenues jumped by 16.78 percent to P793.4 million, as net income stood at P28.9 million.

Yu said the company’s encouraging first quarter results demonstrate its ability to generate profitable growth while continuing to invest in the future of its brands.

“As we continue to strengthen our market leadership, we remain committed to reinvesting in our brands and deepening our connection with consumers,” he said.

Yu said innovation also continues to be the cornerstone of the Fruitas growth strategy by introducing a wide range of new products across its portfolio.

The company has launched new concepts such as CocoLab, which offers innovative, uniquely crafted coconut beverages and desserts, and Madvocados, which offers premium, indulgent avocado-inspired dessert creations.

“These initiatives demonstrate our commitment to staying ahead of changing consumer preferences while continuously refreshing our product portfolio,” Yu said, noting that the positive reception of its new products and concepts supported the continued expansion of its nationwide store network.

A leader in food and beverage stores across multiple formats, Fruitas ventured into the roasted chicken segment in 2024 by acquiring a majority stake in the owner of the Mang Bok’s brand for P8.86 million.

Its subsidiary, Balai ni Fruitas Inc., acquired the 40-year-old legacy brand Sugarhouse in the same year, allowing the listed bakery operator to expand its product offerings, particularly in the cake category, and tap a broader customer base.

In 2023, Fruitas completed the purchase of 73-year-old legacy brand Ling Nam, marking its entry into the Asian casual dining space.