MANILA, Philippines — The “Duterte Legacy” campaign seeks to highlight the successes and sacrifices made by President Duterte and his administration to bring progress to the country, according to Presidential Communications Operations Office (PCOO) Secretary Martin Andanar.
During last week’s launch of the legacy campaign, Andanar noted the President has fulfilled his promises “with great resolve and confidence.”
He added that Duterte, during his “fruitful” years in office as the highest official of the land, has carried out his mandate as a “father to our nation.”
“He is the face, the voice and the spirit of a nation that has been revived from lethargy and indifference, toward a horizon of positive and meaningful change,” Andanar said in his keynote speech.
“Through the ‘Duterte Legacy’ campaign, we are grateful and privileged to showcase through print and digital media, the honest summaries of successes and sacrifices of public servants in order to achieve our national goal of development,” he added.
The PCOO-initiated campaign intends to promote the government’s efforts and accomplishments in living up to its promise of bringing “real change” to the lives of all Filipinos.
The communication drive focuses on the three key pillars of the Duterte administration’s legacy – peace and order, infrastructure development and poverty alleviation.
In his opening remarks, Executive Secretary Salvador Medialdea expressed elation that the public appreciates the President’s efforts to bring “positive” and “real” change to the country.
“The Duterte administration is driven by radical change, marked with multiple milestones in progress and development,” Medialdea said. “The real change we have all yearned for so long is now happening.”
Andanar acknowledged Duterte’s significant strides with the help of his Cabinet secretaries.
He hailed his fellow Cabinet secretaries’ determination and hard work to ensure that Duterte’s policies and programs are fully and effectively implemented.
“Government is not simply a collective official endeavor. A more noble vision has early on been set by the President as the objective of every government activity,” Andanar said. “The functioning of the government, aligned with the imperatives determined by the head of the state, is not solely credited to the leader but also to his entire Cabinet – the women and men whose culture of work magnifies the President’s policies and programs.”
The Duterte Legacy campaign launch featured a photo exhibit of the government’s key achievements, testimonies from beneficiaries of various government programs and projects and presentations from other Cabinet secretaries.
Several communications collaterals under the campaign, which include a magazine, a podcast and a series of documentaries, were also launched.
The magazine’s first issue features different perspectives and stories from beneficiaries of the Universal Access to Quality Tertiary Education Act.
The maiden podcast episode tackles the public housing program for the victims of Typhoon Yolanda, while the first episode of the documentary features the beneficiaries of the Tagoloan Flood Control Project in Misamis Oriental.